Wheel Pros Throtl, a Clearlake Capital Group LP-backed designer, manufacturer and distributor of branded aftermarket vehicle enhancements. Wheel Pro has acquired Throtl, an e-commerce platform serving automotive and off-road customers. Throtl has created a sporting community and home for automotive and off-road enthusiasts. The Company offers a range of aftermarket products through its online marketplace.
Throtl reaches its community members through a library of digital content curated by automotive influencers. “We have been impressed with the digital media and e-commerce platform. Throtl has built to support an engaged community of car enthusiasts,”.
Said José Feliciano, co-founder and managing partner, and Colin Leonard, partner at Clearlake. .”Wheel Pros has a proven track record of adding value to brands post-merger and combining with Throt.
It will strengthen Wheel Pros‘ digital and personal capabilities. We look forward to leveraging our O.P.S.®. It’s framework and continuing to engage in the Wheel Pros Investing in a platform to expand its product range.
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